Tuesday, March 18, 2008

Carrie... Name Dropping, Never!!!

Just kidding... Apparently some Brands Are paying BIG Bucks in order to have their names mentioned by Carrie Bradshaw in the up-coming Sex and the City Movie. Sex and the City has a huge cult following, so it's no surprise that the brands and places mentioned on the show have one as well. Other brands are jumping on the band-wagon as well, and at any cost. According to a source interviewed by the New York Times

"For that movie, they're paying quite a bit - probably the same amount they'd pay for a celebrity to come to their fashion show [from $10,000 - $60,000]. But if they needed to cut a deal - like shooting at Fashion Week - then there could be some wrangling, like, you can only shoot in Bryant Park if Samantha drives a Mercedes Benz around town, otherwise, you can't do a Fashion Week scene."

Wow, now that's what I call marketing. I just hope that it is not done in a tacky way. I would be really disappointed if I sat through a movie that was reminiscent of a series of commercials and shame-less plugs ekk. Talk about Annoying. I am still counting down the days, and I certainly haven't been looking at the spoiler photos or clips!

1 comment:

coco said...

It really doesn't surprise me
The trends that show has started, every brand is going to want a piece of it!